‘Just Milk’ Pilot Lands on Woolworths Shelves

The Salvation Army has partnered with Goodman Fielder and Woolworths on a new South Island pilot that turns an everyday purchase into community support. For every two-litre bottle of Just Milk sold, 10 cents will be donated to The Salvation Army to help fund wraparound services for people experiencing hardship. Produced in Christchurch, the milk features The Salvation Army logo and is available in selected South Island Woolworths stores until 25 October. Corporate Partnerships Team Lead John Mawdsley says the initiative offers New Zealanders a simple way to make a difference while buying a household staple, with potential for a nationwide rollout.