Sneaker Wars: Adidas v Puma

Documentary | Directed by Oliver Clark and Blair Macdonald | Watch on Disney+

The family feud that spawned two of the biggest clothing brands in the world, this is the story of Adidas and Puma, created by brothers Adi and Rudolph Dassler (respectively). Sneaker Wars tells the tale of the rivalry of the brands—who to this day are both headquartered in the small German town of Herzogenaurach—across sports, music and lifestyle clothing culture, from the late 1940s through to today. Viewers will gain insight into storytelling as a marketing tool, as well as an opportunity to reflect on tribalism as an ever-present temptation in our lives. (Reviewed by Sam Coates)